How to prepare the brand forglobal success?

品牌上外MBA企业出海讲坛

讲次第 2 讲

主讲人 Andreas Grimberg

开始时间 2026年03月22日（周日）14:00

结束时间 2026年03月22日（周日）15:00

地点虹口校区-1号楼-MBA案例教室

主办方国际工商管理学院

语言英语 English

内容提要

This lecture is organized by SISU MBA and the outlines are as follows:

To define global marketing, and the questions companies must ask in deciding, whether and how to go global
To discuss the need to understand competitors as well as customers through competitor analysis
To explore the fundamentals of competitive marketing strategies based on creating value for customers
To analyze how companies adapt their marketing strategies and marketing mixes for global markets

人物简介

Andreas Grimberg, Executive Corporate Manager& Lecturer for EMBA, MBA and BBA programs

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