Many observers bemoan the “decline” of Foreign Reporting – as evidenced by the shrinking coverage and foreign-bureau closures. But this lecture will open your eyes to a fast-growing field of International Storytelling – and its demand for skilled storytellers like you.
Communications Consultant Michael J. Jordan explains how, with both foreign donors and government agencies facing greater pressure from taxpayers to justify WHY they allocate their money for certain foreign or domestic projects, the recipients of those funds are under greater pressure to justify HOW they spend that money. And today, it’s no longer enough to simply state: “Trust us, we’re spending the money wisely and effectively.”
Indeed, the most convincing way to illuminate their “impact” is through humanized, results-based storytelling – which they then publish in their main “shop-window,” the website. These impact stories actually blend the elements of Foreign Reporting with the advocacy-oriented industry known as Communications for Development, to spotlight the various health, human-rights, environmental and other meaningful projects done worldwide.
In this lecture, Jordan will share his Communications experiences in both Africa and China – plus some tips for how to become a storyteller that more Chinese organizations need.
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