锦绣杏坛系列讲座第二讲
天津大学冯骥才文学艺术研究院掌门人——冯骥才先生认为，一个充满艺术氛围的教育环境能让学生“脸上都会有宁静和优雅的感觉”，“心灵就会纯净和高尚”。我们距离教育环境博物馆化的理想还有十万八千里，但创造一个美丽的校园，让师生在赏心悦目的环境中学习、工作和生活是我们的责任和追求，我们要脚踏实地，要走出去也要请进来，博采众长。是为锦绣杏坛系列讲座的初衷。

1. 上海外国语大学优秀汉语教师志愿者表彰
2. 优秀汉语教师志愿者分享海外工作心得

The object of this conference is to point out the importance to stay flexible and adaptive in marketing, when international events come to change drastically the vision of the global market.

The Liberal and Neo-liberal doctrine seems to have played a major role on the orientation of the economy, and also on the conception of the market approach made by major companies or corporate groups during the last decade. Mainly oriented on the intercultural tactic, developed by think tanks such as Chicago or Penstate, neoliberal researchers have tried to diversify their approach, creating on an international level of lobbying, and opening new concepts like gender studies, minority studies, colonial studies or intercultural studies. Following these doctrines, the business and the economy have redesigned their strategies and tactics, in order to limit the diversification of brand names. So, following this path, companies have also changed the type of recruitment of their executive and CEO. If globalisation of the market has improved the redefinition of the concept of marketing on every level, it has also killed the business philosophy.

The election of D. Trump as head of the USA has changed drastically the rules. We suddenly pass from a neo-liberal doctrine to a classical capitalistic policy. If the USA’s companies seem to have some problems adapting themselves to this new rule, on the contrary, the rest of the world seems to come back to the normal process. For China, Europe or Russia, they simply react to the situation by redeploying their economy on the regional level, so as to strength the local economy instead of the global economy, and to redesign their marketing methodology by merging local brands, by management, and by extending their marketing strategy. As a result, new attitudes appear, for example, transcultural replaces intercultural, regional replaces global, and geostrategic replaces international relations.

新闻传播学院“新文化”沙龙第6讲
德国哲学家康德说过：教育的结果是使人成为人。育人是教育的宗旨所在，把学生培养成一个完整的人（a whole man or a complete man），是每个教育工作者的职责所在。英国著名作家、诺贝尔文学奖得主Dorris Lessing曾经说过一段非常尖锐的话，引起大家强烈的共鸣。她说，在英国，有高学历的“野蛮人”越来越多。这些“野蛮人”，懂得最先进的科技知识，能操作最复杂的机器，但缺乏感情，缺乏情趣，缺乏宽容博爱的精神。在英国如此，在中国的情形也庶几近之。提高学生的人文素养，使他们成为高学历的文明人，是教书育人的题中应有之义。讲座旨在激励学生多阅读经典文学作品，扩大和充实心灵空间，提升“塑造自我、认识世界”的能力，让人生变得丰富。

活动围绕课程教学论硕士生在教学实践过程中的感悟与思考，引导学生通过实地观察和问题聚焦，确立研究问题，利用系统理论和研究方法进一步解决问题。出席活动的教师有郭晓梅、李雪莲、张守柱、曾家延。欢迎对基础教育以及职前教师培养感兴趣的师生参加。

随着信息通讯技术的巨大发展，媒体在经济决策及社会生活中的角色愈发重要。本讲结合研究者个人的最新研究，介绍媒体经济学分析(media economics)前沿的三大方向，包含该领域的理论创新与实证研究:一，媒体市场的产业组织; 二，决定媒体内容的因素; 三，媒体对经济决策、社会政治影响的实证研究。