Lecture series:
The problem of culture in social, cultural and communication research and its potential solution: An introduction to the theory of sociocultural models
Dr. Chirkov will start his presentation by articulating some of the basic problems in understanding the phenomenon of ‘culture’ in social, cultural and communication research in psychology and related disciplines. Then, he will articulate one of possible solutions of this problem – the theory of sociocultural models. Sociocultural models (SCMs) are a structured set of prescriptions of how people interpret the world, other people, communities, and themselves; they are a set of scripts for acting in accord with these interpretations. These models are developed by people’s cultural communities and they are learned and internalized by their members as validated recipes for their lives and actions. Members of communities continuously co-construct their SCMs by enacting them through their everyday interactions. Culture is described as a distributed network of specialized SCMs that guide community members’ lives in different domains. According to the TSCM, in order to fully understand the nature of people’ actions and experiences, researchers first must examine the system of SCMs that these people were born into - the public aspects of SCMs. Subsequently, researchers must investigate how these people act, experience, and live through these models – the internalized aspects of SCMs – and determine what roles their autonomous agency and self-determination play in their existence. To study SCMs, researchers use methods such as person-centered ethnography, interviews, and experiments.
*The first of the series, Monday's will be a Workshop
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