
语言研究院、中国外语战略研究中心成立十周年庆祝活动
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The talk presents research on multinational companies (multinationals) such as Siemens or Hyundai which set up their branches in the territory of the Czech Republic. It employs Language Management Theory to characterize language situation in multinationals and focuses on the role of particular language ideologies in language management. In serving as the basis for norms or expectations for language behaviour, the ideologies guide, influence or underlie what can be noticed as a deviation from the norm, what can be evaluated (negatively, positively or otherwise) and so forth, that is, they guide management processes. The talk concludes with remarks on standardization in multinationals as one of the conditions of the globalizing world.
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