
Group salience, an individual’s awareness of group memberships and respective group differences during an intergroup encounter, occupies a paradoxical role in intergroup relations. On one hand, group membership must be salient for specific contact to generalize to the outgroup. On the other hand, negative contact makes group membership more salient, and thus negative contact may have a greater capacity to increase prejudice than positive contact has to reduce it. The primary goal of Dr. Yan Bing Zhang’s talk is to present a few studies that examined the roles of group salience in various intergroup and intercultural contexts (e.g., culture, religion, and age). Dr. Zhang and Professor Steve Kulich look forward to conducting a conversation with SISU graduate students and colleagues about the importance of group salience in intergroup and intercultural contact research.
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