语言景观是社会语言学和语言社会学研究的交叉领域。本研究通过对国外语言景观研究经典文献和最新成果的梳理分析，评述了语言景观研究在方法论和研究领域的新拓展，如在方法论中，传统质性研究和量化研究方法基础上产生了混合研究、Q方法、统计学系列方法等，在研究领域中有边界和边境地区、中产阶级化、性别与性取向、涂鸦、超多语言标志等新话题。研究还探讨了数智时代语言景观研究的趋势和特点，最后结合中国语境的个案进行案例分析。

The price-quality tradeoff is a central question in marketing and economics. Recent advancements in modeling decision-process data have made it possible to capture individual differences in sensitivity to product quality and price. However, few studies have tested this in the field with general populations. To address this gap, we conducted a lab-in-the-field study to examine how renters balance apartment desirability against rental price. Our findings reveal that, on average, renters process apartment attributes faster than price information. Crucially, an individual-specific "price computation advantage index," derived from cursor dynamics, predicts the frequency of rent-related choices. In summary, mouse-tracking data offer a valid method for representing individual preferences in naturalistic settings.

在邮轮旅游蓬勃发展的时代，消费者对邮轮产品与品牌的感知和评价极为关键。消费者的产品认知、品牌感知和评价显著影响顾客满意度与后续消费决策。本讲座将探讨如何通过用户生成数据探索中国游客、国际游客对邮轮旅游、邮轮产品要素的认知、情感与情绪表达以及对主流邮轮品牌的评估。从而为邮轮产品供应商提出优化产品要素、提升顾客情绪、提高品牌形象的对策与建议。