文字是记录语言的工具。世界上有五大自源的古典文字，但其中四种都因政治、军事等原因化为“死”文字，只有古代中国的甲骨文不断发展演变、延续至今，仍然活在中国人的生活中，并成为世界上使用人口最多的文字。什么是甲骨文？甲骨文成熟的表现有哪些？以甲骨文为代表的汉字记录了哪些中国古代历史文化？甲骨文字本身能反映出哪些古代历史文化？为什么以甲骨文为代表的汉字能够穿越3300年“活”在当下？与拼音文字相比，汉字有什么样的优缺点？……本次讲座将与听众深入探讨这一系列问题的答案。

本次报告中，来访学者甘立夫（Kenneth Valpey）将邀请我们从古印度两部史诗《罗摩衍那》和《摩诃婆罗多》的视角，探讨我们中国家喻户晓的美猴王孙悟空与印度同为猴子英雄的哈奴曼之间的关联。二者在品质性情等方面存在诸多相似之处，文本中具体情节的描述亦不乏异曲同工之妙，这让我们不禁对中印两种文化的比较实践进行反思。那么，在文化相似性与差异性方面，孙悟空和哈奴曼这两个猴子英雄究竟教了我们什么？本次报告将尝试回答以上问题。

This paper considers an infinite-horizon bilateral bargaining game with discounting between suppliers and retailers over a supply chain contract. The supply chain parties hold fairness concerns over their payoffs when making their contract offering and acceptance-or-rejection decisions. We first characterize equilibria in the bargaining game using a simplified utility model of fairness concern. We demonstrate that fairness concerns lead to multiple equilibrium belief paths when negotiating parties possess different levels of patience. We then conduct laboratory experiments to test our theoretical predictions with treatments with different discount factor profiles. We derive and order the distributions of wholesale prices and acceptance rates across treatments by utilizing theoretical results and confirm that the experimental observations are consistent with the predictions. We further estimate a structural model using experimental data and find that parties tend to follow equilibrium belief paths that favor themselves.

We conduct a randomised control treatment (study) to explore the effects of the introduction of a voice assistant, in collaboration with a large hotel in Shanghai.  The voice assistant responds to verbal queries from and provides information to the guests, and also controls the operation of various equipment in the room (including the TV, thermostat and the blinds).  While this technology was intended to enhance customer experience, we find evidence for negative effects on customer experience and for the firm. In particular, we find a significant increase in the number and duration of calls to the front desk. This increase is more pronounced for older guests, and for more premium rooms.  An analysis of the sentiment in the calls (both manual-based on audio file sample and AI-based on text analysis of all calls) suggest a decline in sentiment (more negative sentiment) after the installation of voice assistants. Our findings are consistent with the presence of  adjustment costs, including learning costs for customers, following the introduction of smart technology.

本研究基于社会影响理论，利用一系列行为和神经实验，探究不同类型的社会化信息对消费行为的影响及其神经机制。结果表明，意图识别的心理过程与奖赏加工过程对社会化信息发挥促进作用起到关键作用，社会化信息与产品信息的整合加工激活了社会调节相关脑区，该脑区的活动强度可以有效预测购买意愿的变化。本研究为电商企业开展针对性的社会化营销策略提供了启示。

本次讲座将以高效利用Wiley资源为出发点，首先介绍在外文学术期刊上发表论文的完整流程并详细解读商科论文写作的结构要点，帮助作者提升文章质量。接着，以具体学科和期刊为例重点介绍WOL的文献检索技巧，通过一般检索和高级检索功能，结合关键词和过滤器，助力学习与科研。最后简要分享 Wiley 最新发布的人工智能研究报告，解析 AI 技术在学术研究中的应用趋势，助力与会者拓展学术视野、把握科研发展前沿。