随着科技的快速发展，消费者的行为模式和偏好也在不断演变，这对企业的营销战略提出了新的挑战和机遇。本次讲座将简要介绍新营销现状，在此基础上分析消费者心理和行为的变化，并探讨企业应如何利用这些心理因素采取更有效的应对措施。
徐四华，教授、博士生导师。美国宾夕法尼亚大学博士后，上海市人才项目获得者，一直致力于风险决策和消费行为等领域的认知神经科学研究，并取得一系列重要研究成果。主持国家自然科学基金等国家级和省部级科研、人才项目10余项；在PNAS、Neuroimage、SCAN、Psychophysiology、Cerebral Cortex、心理学报和管理科学学报等期刊发表高水平论文40余篇。担任中国心理学会决策心理学专委会委员、中国社会心理学会管理心理学专委会委员和中国技术经济学会神经经济管理专委会委员等。
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随着现代科技的日新月异，人工智能已经成为深刻影响日常生活与工作模式的革命性技术。联合国教科文组织在 2022 年的报告中已经强调，所有公民都需要具备一定程度的人工智能素养。包含知识、技能、态度、价值观和伦理的AI素养不再是一个可有可无、锦上添花的选项，而是面向未来必须学习和理解的一种“基本语法”。
本次“悦读坊”将通过三本书的荐读分享，从“是什么”、“为什么”和“怎么做”的角度为大家解答与人工智能相关的疑虑困惑，帮助大家在这一变革浪潮中把握机遇、应对挑战。
上海大学计算机工程与科学学院、上海外国语大学图书馆学科与阅读支持中心。硕士期间发表人工智能相关SCI收录学术论文1篇、EI收录会议论文2篇，对人工智能技术的开发和应用具有多年的深入研究经验。
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李樯，诗人，小说家，江苏省作协小说委员会副主任，《青春》主编。主要写诗歌、小说，作品见于《钟山》《人民文学》《上海文学》《芙蓉》《十月》《诗刊》《诗歌月刊》等。出版有长篇小说、小说集、诗歌集若干，获有紫金山文学奖、扬子江诗歌奖、金陵文学奖等。
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Existing research on the female characters in Oliver Goldsmith’s The Vicar of Wakefield (1766) has indicated the ways in which they contribute substantially to the novel’s narrative complexity, multifaceted exploration of morality, and its socio-political contexts. Especially comparative readings of the Vicar’s daughters Olivia and Sophia have resulted in considerations of eighteenth-century womanhood and gender norms. This presentation aims to add to these accounts by providing an in-depth study of both the major and minor female characters in the novel. As its point of departure, it will show how the daughters serve as the main focal points for the novel’s conceptualisation of female virtue and sexuality. The juxtaposition of their characters, their actions, and their ideas on love and matrimony—with Sophia seemingly embodying sense and purity, Olivia sensibility and transgression—facilitates an exploration and deconstruction of the dichotomy between virtue and sin. Attention will also be dedicated, however, to the minor female characters to indicate how figures such as Mrs. Deborah Primrose, Miss Arabella Wilmot, and Squire Thornhill’s hired prostitutes embody alternative female moral types, thus complicating the dichotomy even further. Embedding the discussion of these characters within a wider context of literary-historical constructions of femininity, this presentation will explore how Goldsmith participates in a contemporary addressing and revaluing of notions of female virtue as defined, among others, by Samuel Richardson in Pamela and Clarissa, while also anticipating later portrayals of femininity in, for instance, Jane Austen’s works. The Vicar of Wakefield thus not only presents its reader with a complex pattern of eighteenth-century femininity, but also provides insights into contemporary debates on marriage, morality, and women’s agency.
Dr Kwinten Van De Walle is a research fellow at the School of Foreign Studies at the Shanghai University of Finance and Economics. He did his PhD at Ghent University ((Belgum) and is a former holder of a junior post-doctoral fellowship of the Alexander-von-Humboldt Foundation in Freiburg (Germany). His research predominantly focuses on eighteenth- and early nineteenth-century literature and print culture. He has published several articles in A&HCI-listed journals such as The Journal for Eighteenth-Century Studies, Translation & Literature, and Arbeiten aus Anglistik und Amerikanistik. Together with Sandro Jung, he co-edited “The Genres of Thomson’s The Seasons,” published with Lehigh University Press in 2018 and recently guest-edited a special section on “The Eighteenth-Century Frontispiece” for the journal English Studies. His current research project focuses on illustrations of Oliver Goldsmith’s literary works (1766-1845).
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上外“跨、通、融”研究生教育质量提升系列讲座由研究生院主办，汇集国内外知名专家学者，共设有“科学与学术研究方法”“区域国别研究”“科技前沿与未来发展”三大主题。该系列讲座旨在提高我校研究生的学术水平和科研能力，彰显区域国别研究学科内涵，与科技前沿和未来发展同频共振，提升我校研究生的竞争力、发展力、持续力，助力研究生把握主动，赢得未来。
该系列讲座一年举办30场。2023级学术学位硕士研究生，在修业年限内每个主题需要参加至少4场，总数不低于12场，方可达到“学术活动与专业实践”学分的考核要求。
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语料库研究院外国专家，主要研究领域为多模态研究。
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杭州师范大学艺术教育系讲师，罗马第三大学博士、国际创造性艺术教育与治疗协会IACAET理事
浙江大学社会学系“新百人计划”研究员，波士顿大学人类学博士
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本讲座从跨学科视角出发，介绍数字人文的发展、概念形成及演进等，并结合案例展示数字人文研究思维及研究理念，以及数字人文在语言学研究中的应用。
上海外国语大学图书馆、中国国际舆情研究中心研究员，文学博士，主要从事信息资源管理、数字人文、舆情与智库分析等研究，出版专著三部，发表学术论文50余篇，主持完成国家社科基金、省部级课题多项，参加教育部哲社、国家社科基金等课题多项。
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