Through this lecture, students will have the opportunity to explore Novi Sad, the capital of Vojvodina, the northern province of the Republic of Serbia, recognized as a cultural and artistic hub. They will take a journey through the city's history to the present day, discover what it means to be the European Capital of Culture, visit museums and galleries and experience the atmosphere of Exit, Europe's largest music festival. Students will also get to know the city of students through the presentation of one of the largest educational and artistic institutions, the Academy of Arts in Novi Sad, where world-renowned artists from the fields of music, dramatic and fine and applied arts teach their students. Finally, they will be introduced to the collaboration between the Academy of Arts and universities in China.