No Facebook. No Twitter. No YouTube. Chinese equivalents are expanding and listed on Nasdaq. The lecture surveys the scenes, profiles the consumers, contents and platforms and crafts the advertising industry which is totally reconstructed from the mass communication stereotype. Moreover, lets the case-studies showing the desire of 700 Million net users to achieve digital VALS including the interaction of making content authentic and user oriented, adopting a test-and-learn approach and supporting overarching brand goals with sustained social media efforts. Social media advertising is reforming to data driven business model of intelligence for rebuilding all industries in China by communication and marketing merged.
This lecture is an initiative seminar of a credit course "Asian social media and advertising" for overseas postgraduates (undergraduates welcomed), which will be held on the spring semester 2017. The course has been invited by Klagenfurt University, Austria and enthusiastically received by European graduates.
A curriculum of the optional course will be available for graduates with more information on the topic. The specialized subject reveals the digital engine of China for global spectators and participants.
