This lecture is organized by SISU MBA and the outlines are as follows:
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To define global marketing, and the questions companies must ask in deciding, whether and how to go global
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To discuss the need to understand competitors as well as customers through competitor analysis
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To explore the fundamentals of competitive marketing strategies based on creating value for customers
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To analyze how companies adapt their marketing strategies and marketing mixes for global markets
Andreas Grimberg
Andreas Grimberg, Executive Corporate Manager& Lecturer for EMBA, MBA and BBA programs
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